Just a couple of cute girls hanging out and drinking Red Stripe. Love it.Photo: Here
I Heart Beer ...
I do. Don't worry, I'm still as sophisticated as you think I am. I do enjoy the occasional glass of vino, in fact I wish I were better versed in wine, but a pint really does the trick. I read an article a few months ago in Fast Company where the focus was trying to brand/advertise beer to women. I never realized it was such a big challenge to market beer to women. Did you? In fact, I didn't even know they were trying. But one thing is for sure, please beer companies, do not "pink it and shrink it." Isn't that a great tag line? An example of this, as the issue pointed out, would be mini pink tool kits. Yikes. Seriously though, I loathe the day I see a pink Guinness label.
P.S. If you're a beer marketer contact me, I'd love to sit in on your next brain storming session:)
Photo: Here
