I Heart Beer ...


I do. Don't worry, I'm still as sophisticated as you think I am. I do enjoy the occasional glass of vino, in fact I wish I were better versed in wine, but a pint really does the trick. I read an article a few months ago in Fast Company where the focus was trying to brand/advertise beer to women. I never realized it was such a big challenge to market beer to women. Did you? In fact, I didn't even know they were trying. But one thing is for sure, please beer companies, do not "pink it and shrink it." Isn't that a great tag line? An example of this, as the issue pointed out, would be mini pink tool kits. Yikes. Seriously though, I loathe the day I see a pink Guinness label.

P.S. If you're a beer marketer contact me, I'd love to sit in on your next brain storming session:)

Photo: Here

23 comments:

laurenfoode said...

I wholeheartedly agree! I don't need girly beer, or a pink football jersey, or a pastel tool kit to make me interested in all of those things.

http://laurenfoode.wordpress.com

Joanna Goddard said...

ha, i LOVE this post! i love love love beer too and literally daydream about having a frosty pint this summer once the baby is born :) and i HATE those tiny pink hammers!!!! wtf, we can use a real hammer, people!

Siri said...

I think we might be sisters from another mother. And father. I used to work at a Brewery. Enough said.

La Feem said...

I LOVE beer so very much and drink it all time (and sometimes with a glass of sake next to it, my favorite combo.....)

Happenstance said...

Lauren: That's the other thing! Pink jerseys! I still cannot find a Laker shirt that I would actually wear. I seriously think I might have to make my own.

Joanna: I TOTALLY remember vying for my first beer when I was pregnant both times. It was amazing when I finally got one–I wanted to spoon with it. If I find myself in NY this summer maybe we can grab one! I love going to a bar and having a beer:)

Kendall said...

Just thinking about the tiny pink tool kit makes my skin crawl!

Amanda* said...

Great post! I love love love beer too! Sometimes you just need a nice big cold one, instead of a smooth glass of vino!

taryn said...

great post haydee! i love drinking a cold beer on a hot day... and no pink labels please! haha

Helen said...

I totally agree! I used to hate beer, but ever since I studied/lived in Prague, I've grown to love hearty beer. I'm also a marketing student and have read a few business cases on marketing beer to women! Really fascinating stuff :)

Her name was Lola said...

I've actually had PINK GUINNESS - I kid you not! - when I lived in London, I went to this sweet little pub one Valentine's Day, drank quite a few pints and, as I recall, it was goood. Cheers.

annelise said...

Beer is the best! I was never a beer drinker until I was 27, living in Cork Ireland, where they have a Heinekin brewery and well, it just would have been rude of me not to support the local economy, wouldn't it? (I'm not going to mention Cork also has a Beamish brewery or that Ireland is the home of Guinness because I don't like the taste of either).

I have nothing against the colour pink, but making something pink for the sake of marketing it towards women is just plain insulting.

Krystal said...

ohhh, beer is my favorite!

Happenstance said...

Lola: That is funny. Although I'm not opposed to a pink beer on a special occasion (especially in London). It's when it's used to appeal to my senses and buying capabilities that I get all soccer hooligan.

Annelise: Totally would've been rude. You're a good girl:)

Pretty Mommy said...

You are a girl after my own heart...LOVE beer...esp a nice belgian white ale ;) My hubby's a beer geek and our 2.5 yr old has already toured many a brewery...tacky, tacky!

the southern hostess said...

Love beer and love this post.

Anonymous said...

you speak the truth!

Dennise said...

I'm a bartender at a German Pub and let me tell ya, we have a pretty nice beer selection so I try to educate the girls who come in on the beer and get them drinking it. A lot of it is girls who don't know enough about beer order cocktails because they're not sure what beer they'd like. Beer marketers, more samples and less pink labels!

Happenstance said...

Dennise: How cool that you work at at pub in Germany! I've been to a pub in Germany and it was the coolest place ever. It was in a cellar type place, I'll never forget it. The ambiance and beer were great. And I agree with you about girls not knowing enough about beers. Sounds like beer tastings need to become more prevalent:)

un hamac said...

ditto on the brewskis. got me thinking too early about rock bottom's hefeweizen. (not to mention their chicken mac & cheese! aahhhh!!!)

Fern and Feather said...

I heart beer too... as of late I have been a stella girl... before that tecate and most of my life it has been CL's... I am a pretty cheap date ;)

Katie said...

Nothing beats a cold beer on a hot day - got some chilling in the fridge right now in fact. If those beer marketers need some more opinions you can send them my way..

Caroline @ youngDCliving said...

This is hilarious, and oh so true!

Daisy said...

I love beer! I'm always trying new six packs! Brooklyn summer was my latest buy (love it). but nothing beats a cold beer on tap. mmm my latest tap beer was a Harpoon UFO.

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