I’d say I consider Nixon one of my “comfort brands.” I’ve been a big fan of their clean, punchy marketing campaigns for quite a while. They definitely take the perception of watches to the next level. This month Nixon is launching The Pink Fluro Rubber Player (pictured above) to coincide with Breast Cancer Awareness month. A portion of the proceeds from the Pink Fluro will go to benefit Boarding For Breast Cancer (B4BC). Buy one and you’ll kill 3 birds with 1 stone … 1. Support Breast Cancer Awareness, 2. Holiday gift anyone? 3. Feel good about it. P.S. love the message on the backside.
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