Guerilla, Style ...

Absolutely loving this guerilla style presentation that Warby Parker did yesterday at the New York Public Library! They presented their 2012 collection by having models and friends slowly take over the main reading room and reveal book covers with the names of their frame styles. Something like this must've been so fun and refreshing for editors to attend. Bravo Warby Parker, bravo! Read more about the fun here.

9 comments:

annie said...

Love this! What a fun idea. My 16 year old daughter wears Warby Parkers and we love the company.

Dancing Branflake said...

How clever! Smart marketing, too, to advertise that glasses are cool and hip.

julia wheeler said...

BRILLIANT! it's like the new flash mob... subtle mob.

Lillian (Unstitched.) said...

So brilliant, so genius! HOW FUN. Things like this make me smile :) It's like a flashmob but quieter...plus, it's also an ad campaign. Everything about it is brilliant!

s a m said...

This is an amazing fusion between an ad campaign and performance art! As soon as I saw it the beginning of that Bjork song "It's Oh So Quiet" began to play in my head. I would love to see a video of this in action.

La Feem said...

How totally fabulous.

LOVED your break down of X-Girl on Tomboy Style!

bink and boo said...

Smart. Fresh. I love fresh ideas. I second Julia's comment (can't think of any "fresh ideas", er comments myself today).

Brandi {not your average ordinary} said...

What fun! I like the idea of a silent flash mob. Really makes a statement.

And even though I don't wear glasses, I still want a pair of Warby Parkers.

Katherine Fugit said...

This is just...awesome. The person who came up with this gets a raise!

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