What On Earth?! ...



Few things come to mind ...

Don't go changin.'
I love you just the way you are.
Leave well enough alone.

Once again, as I get side-swiped by awkward corporate decisions ... I want to know who was in this Gap meeting giving high-fives and chest bumps about this new logo?! Wow. The new proposed logo looks incredibly sterile without any sort of hint at fashion. It looks more like a computer software logo with that square and the way the tail on the "G" looks like an arrow. One guy even said it looked like clipart from Microsoft Word. He's totally right.

Apparently The Gap has received severe backlash on this new logo so they're doing some serious back peddling right now. Hopefully they will come to their senses and leave well enough alone. Or at least "wow!" us with a new one. Don't "what?!" us.

14 comments:

bink and boo said...

One thing is for sure, the money they spent on this hideous redesign has paid off in free press.
WTF Gap?!

julia wheeler said...

this totally looks like clip art. i feel like they should have left the blue box logo but maybe updated the font? bianca's totally right though... free press!

Jillian said...

wow! that is disapointing.. gap prides itself on its "classic...1969..original" image, i am shocked they would want to change their logo- especially with the cheesy fade to the corner clip art box. yecks!

JCD
http://cornflakedreams.blogspot.com/

Lyndsy said...

Not a fan. Totally looks like clip art!

Dancing Branflake said...

Maybe it's an eco thing? Trying to save on dye?

Brandi said...

Very, very strange decision. I don't like it.

Marie said...

I want the old logo back!

Have a wonderful weekend!:D

***** Marie *****
allthingsmarie.com

Amanda* said...

Completely agree with the corporate logo comment!

Fern and Feather said...

what the what!!!!
that is so bad. Microsoft must have sponsored that switcharo

Alternative Treats said...

High-fives and chest bumps. hahaha so funny.

:)

TheBeautyFile said...

Could this whole debacle just be a really big mistake? Like someone attached the wrong file to an email and sent the joke logo instead of the new, amazing one? Just a thought....

Victoria said...

Totally agree with you. The original Gap logo is just great as it is. The supposed new one just does not work and is plain ugly! Please rethink Gap.

kendall k. said...

what the hell were they thinking?!

sayaka said...

they changed it back

www.fashionologie.com/Gap-Reverts-Back-Original-Logo-11434816

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