Don't go changin.'
I love you just the way you are.
Leave well enough alone.
Once again, as I get side-swiped by awkward corporate decisions ... I want to know who was in this Gap meeting giving high-fives and chest bumps about this new logo?! Wow. The new proposed logo looks incredibly sterile without any sort of hint at fashion. It looks more like a computer software logo with that square and the way the tail on the "G" looks like an arrow. One guy even said it looked like clipart from Microsoft Word. He's totally right.
Apparently The Gap has received severe backlash on this new logo so they're doing some serious back peddling right now. Hopefully they will come to their senses and leave well enough alone. Or at least "wow!" us with a new one. Don't "what?!" us.
Logos: Yahoo! Finance
14 comments:
One thing is for sure, the money they spent on this hideous redesign has paid off in free press.
WTF Gap?!
this totally looks like clip art. i feel like they should have left the blue box logo but maybe updated the font? bianca's totally right though... free press!
wow! that is disapointing.. gap prides itself on its "classic...1969..original" image, i am shocked they would want to change their logo- especially with the cheesy fade to the corner clip art box. yecks!
JCD
http://cornflakedreams.blogspot.com/
Not a fan. Totally looks like clip art!
Maybe it's an eco thing? Trying to save on dye?
Very, very strange decision. I don't like it.
I want the old logo back!
Have a wonderful weekend!:D
***** Marie *****
allthingsmarie.com
Completely agree with the corporate logo comment!
what the what!!!!
that is so bad. Microsoft must have sponsored that switcharo
High-fives and chest bumps. hahaha so funny.
:)
Could this whole debacle just be a really big mistake? Like someone attached the wrong file to an email and sent the joke logo instead of the new, amazing one? Just a thought....
Totally agree with you. The original Gap logo is just great as it is. The supposed new one just does not work and is plain ugly! Please rethink Gap.
what the hell were they thinking?!
they changed it back
www.fashionologie.com/Gap-Reverts-Back-Original-Logo-11434816
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