What On Earth?! ...



Few things come to mind ...

Don't go changin.'
I love you just the way you are.
Leave well enough alone.

Once again, as I get side-swiped by awkward corporate decisions ... I want to know who was in this Gap meeting giving high-fives and chest bumps about this new logo?! Wow. The new proposed logo looks incredibly sterile without any sort of hint at fashion. It looks more like a computer software logo with that square and the way the tail on the "G" looks like an arrow. One guy even said it looked like clipart from Microsoft Word. He's totally right.

Apparently The Gap has received severe backlash on this new logo so they're doing some serious back peddling right now. Hopefully they will come to their senses and leave well enough alone. Or at least "wow!" us with a new one. Don't "what?!" us.

14 comments:

  1. bink and booOctober 8, 2010 at 7:29 AM

    One thing is for sure, the money they spent on this hideous redesign has paid off in free press.
    WTF Gap?!

    ReplyDelete
  2. julia wheelerOctober 8, 2010 at 7:47 AM

    this totally looks like clip art. i feel like they should have left the blue box logo but maybe updated the font? bianca's totally right though... free press!

    ReplyDelete
  3. jillian :: cornflake dreams.October 8, 2010 at 7:58 AM

    wow! that is disapointing.. gap prides itself on its "classic...1969..original" image, i am shocked they would want to change their logo- especially with the cheesy fade to the corner clip art box. yecks!

    JCD
    http://cornflakedreams.blogspot.com/

    ReplyDelete
  4. LyndsyOctober 8, 2010 at 8:41 AM

    Not a fan. Totally looks like clip art!

    ReplyDelete
  5. Tiffany KadaniOctober 8, 2010 at 9:00 AM

    Maybe it's an eco thing? Trying to save on dye?

    ReplyDelete
  6. BrandiOctober 8, 2010 at 9:54 AM

    Very, very strange decision. I don't like it.

    ReplyDelete
  7. MarieOctober 8, 2010 at 2:50 PM

    I want the old logo back!

    Have a wonderful weekend!:D

    ***** Marie *****
    allthingsmarie.com

    ReplyDelete
  8. Amanda*October 8, 2010 at 3:32 PM

    Completely agree with the corporate logo comment!

    ReplyDelete
  9. Fern and FeatherOctober 8, 2010 at 3:45 PM

    what the what!!!!
    that is so bad. Microsoft must have sponsored that switcharo

    ReplyDelete
  10. Alternative TreatsOctober 8, 2010 at 8:20 PM

    High-fives and chest bumps. hahaha so funny.

    :)

    ReplyDelete
  11. TheBeautyFileOctober 9, 2010 at 8:10 AM

    Could this whole debacle just be a really big mistake? Like someone attached the wrong file to an email and sent the joke logo instead of the new, amazing one? Just a thought....

    ReplyDelete
  12. Victoria | Hibiscus BloemOctober 11, 2010 at 12:41 PM

    Totally agree with you. The original Gap logo is just great as it is. The supposed new one just does not work and is plain ugly! Please rethink Gap.

    ReplyDelete
  13. kendall k.October 11, 2010 at 4:41 PM

    what the hell were they thinking?!

    ReplyDelete
  14. sayakaOctober 12, 2010 at 11:46 AM

    they changed it back

    www.fashionologie.com/Gap-Reverts-Back-Original-Logo-11434816

    ReplyDelete

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